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Average global consumer buys 765 calories per day: Euromonitor research
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London
February 16 , 2015
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Market research company Euromonitor International recently released new
research examining the total amount of nutrients purchased per-person
per day through packaged food and soft drinks products. The data,
available in Euromonitor’s Passport: Nutrition database, tracks energy,
fat, saturated fat, carbohydrates, sugar, salt, protein and fibre in 54
countries globally.
According to the new research, the world
buys 1.5 trillion calories a day, with the average global consumer
purchasing 765 calories each day through packaged food and soft drinks.
While this seems low, given the recommended intake is around 2,000 for
an adult, it is a global average. Countries in North America and Western
Europe purchase over 1,500 calories, with India at 150 calories per day
and China at 510, respectively.
“Despite over 40% of the global
population being overweight and obese, our nutrition data shows that by
2019 the world will purchase 90 calories more a day,” says Lauren Bandy,
nutrition analyst at Euromonitor International. “This analysis helps
address rising concerns surrounding nutritional value in food while
building a picture of what people eat in different countries.”
Mexico
buys the most calories a day with 1928 calories per person, which is
380 calories more than the US. The additional 380 calories is the
equivalent of an extra slice of pizza per person every day in Mexico.
Germany buys nearly twice as much fat per capita per day than Japan, and
France purchases more calories from bread each day than India does from
packaged food and soft drinks combined.
“Understanding how
packaged food and soft drink brands contribute to the total purchase of
nutrients by category and country helps address the rising concern of
nutritional value in food,” concluded Bandy.
The Passport:
Nutrition database depicts a brands contribution to the purchase of
nutritional content around the world, identifying the contents of the
world’s diet and the impact each nutrient, such as salt, has on our
diets. The data allows companies and governments to understand consumers
taste and food preferences around the world.
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