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Ramesh Shankar, Mumbai February 17 , 2015
Due to stiff opposition from the industry, the National Pharmaceutical Pricing Authority (NPPA) has rolled back its earlier proposal for display of distinguishing mark and ceiling prices of scheduled drugs on the label of the drugs, to make consumers aware about the ceiling prices of controlled drugs as notified by the NPPA from time to time.

In view of the opposition from the industry, the NPPA has now proposed to make use of the existing reporting obligations of manufacturers as well as existing price list display obligations of dealers (including retailers) under the DPCO, 2013 for this purpose. Under DPCO, 2013 every manufacturer is required to issue a price list in Form V to all dealers (including retailers) dealing with their product(s), state drug controllers and the Government/NPPA in respect of both scheduled and non-scheduled drug formulations, both own-manufacturered and those purchased or imported from others, along with medicine composition, pack size, price to the retailers (PTR including excise duty) and MRP (which is inclusive of local taxes).

Therefore, the same information can be used at the retail level while issuing invoice to the consumer. In this regard, it is suggested that, apart from mentioning the name of the medicine, pack size and price, the invoice should also mention whether it is a scheduled or non-scheduled medicine under DPCO 2013 (this information is to be disclosed in the price list in Form V), and if it is a scheduled medicine, it should also mention the current notified ceiling price per unit (which is exclusive of local taxes). This would enable the consumer to know whether the medicine purchased by him is a scheduled medicine or non-scheduled medicine and in case it is a scheduled medicine he can see verify whether the MRP is within or exceeding the ceiling price plus applicable local taxes; and in case of the latter, he can file a complaint with NPPA for initiating necessary action against all concerned under DPCO 2013 and the Essential Commodities Act, 1955. The consumer will also know that it is under NLEM, which covers medicines that are clinically-effective as well as cost-effective, the NPPA said.

The NPPA further said that it will pursue the above mentioned option in place of the earlier proposed option of special marking, and will hold a meeting with the pharmaceutical trade associations for finalising the modalities for its early implementation.

“It is sincerely believed that this approach would not only strike a balance between ease of implementation for the industry and consumer education, but also help in effective implementation of DPCO, 2013, empower the consumer, and protect consumer interest through a robust information dissemination mechanism duly supported by an online consumer grievance redressal system for complaints relating to price and availability of medicines”, the NPPPA said.

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