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Harcha Bhaskar, Mumbai April 17 , 2018
A beverage pavilion is set to debut at the 23rd essay of Food Ingredients (Fi) Asia, which will take place at Jakarta International Expo between October 3 and 5, 2018, be organised by UBM Indonesia and witness a 40 per cent increase in the floor space.

The three-day show, which will cover nine halls vis-a-vis the last edition, which took place in 2016, is a meeting place for the food and beverage (F&B) ingredient industry in South-east Asia.

It is expected to bring more than 750 leading local, regional and international F&B ingredient suppliers and distributors and over 20,000 F&B professionals together under one roof.

The 2018 edition will feature extensive educational programmes, international conferences and over 60 technical seminars from expert speakers from the industry, the Innovation Zone, the Innovation Tour, the Discovery Tour and the Food Product Development Competition.
Attendees can discover the latest products and applications that can transform their product and process development, and hear the latest industry trends that will help them to grow their business.

They will look forward to doing business, think, talk and discover F&B ingredients, experience the latest technologies and find solutions to formulate products that meet the consumer demands.

Their objectives are to be competitive in the marketplace and aim for more value-added products. Over the years, Fi Asia has proved to be the most important route to the Association of South-East Asian Nations’ (ASEAN) food ingredient markets.

Indonesian F&B sector dynamic and evolving
The event has given a big boost to the host country, Indonesia. The food and beverage industry in Indonesia is one of the industrial development priorities set by the Indonesian government, and it is still promising for both domestic manufacturers and importers.

With 265 million consumers in 2018, the value of the food and beverage processing industry is estimated at $92.3 billion (IDR 1,238 trillion), with raw materials accounting for $59 billion (IDR 791.8 trillion), as per the report by the United States Department of Agriculture (USDA).

Adhi S Lukman, chairman, Association of Food and Beverage Entrepreneurs of Indonesia (GAPMMI), projected that the Indonesian F&B industry will grow year-on-year by over 10 per cent in 2018.
Furthermore, according to research by the Institute for Development of Economics and Finance (INDEF), the Indonesian food and beverage industry is likely to grow above 10 per cent until 2019.

Based on a 2017 Deloitte Consumer Insights Report, Beverages and Packaged Food, although taste remains the most important driver for purchase, health has emerged as the third-most important factor, right after price.

This has changed since 2014 when taste and overall quality were top drivers. As Indonesian consumers become more affluent, non-price attributes increase in importance.

Indonesian consumers are more willing to pay more for greater perceived health benefits in these categories. An example of this is the increasing popularity of cold-pressed juices and energy bars from Indonesian brands, such as Fitbar Kalbe and Rejuve.

Although over 90 per cent of the ingredients used in the industry are still imported, Indonesia’s wealth in natural resources and raw materials provides an opportunity to increase production of commodities, as well as value-added F&B ingredients, offering prospects for both local and international companies.

The three days of the event are all about thinking, talking and discovering food and beverage ingredients, and are expected to add up to unlimited business opportunities.

For over 22 editions, Fi Asia is the most iconic event for leaders in F&B to discover the latest innovations in the industry and much more.
Participants can see, smell, hear, taste and feel the latest innovative F&B ingredient products and technologies from over 750 leading local, regional and international exhibitors from all sectors of the F&B ingredient industry.

The event has retained its unrivalled position as Asia’s number one food ingredient event and set the standard as the event for F&B industry professionals to discover the latest innovations in F&B ingredients.

Fi Asia-ASEAN F&B Media Visit

To give a preview of this coming event, UBM Indonesia arranged a media tour, welcoming media personnel from throughout Asia.

It gave an exclusive opportunity to visit Indonesian food and food ingredient manufacturers and laboratories, and experience the dynamic growth of Indonesia’s F&B markets, learn about food ingredients processing and explore business opportunities in the region during the event.

The tour comprised various company visits and press conferences called by organisers.

Jessie Gunawan, regional sales manager, food ingredients, Zona Asia Pacific, PT Indesso Aroma, said, “We started as a producer of eugenol, i e clove oil, which was than used by dentists, food flavours, and in soaps and scents. Later, we started with extraction for various other flavours, like coffee extracts, fruit powder extracts, cheese powder, sweeteners and more.”

Revealing the idea of starting with the sweetener business in 2013, Gunawan said, “In Indonesia, sugar tax has to be paid to the government. So, as a solution, we started manufacturing alternative sweeteners, which instantly generated high demand among the manufacturers.” 

PT Foodex Inti Ingredients is one of the best-known companies for its array of food ingredient products.

Hong Mee Hoa, the company’s manufacturing director, said, “Our company was established in the year 1995, with the intention to be a one-stop solution for food seasoning and flavour ingredients. Following an initial start with garlic, chilly and milk, we have become a global leader giving all types of solutions in flavours and seasonings, ranging from savouries, meat and sweets.”

“Today, we have library with over 700 flavours and food ingredients. The products are available in complete or premix form. In the coming year, we are looking forward to develop more flavours. South-East Asia is known as the spice island. So, our spice range is best for the healthy lifestyle,” Hong Mee Hoa said.   

Talking about the beverage industry in Indonesia, a spokesperson from PT Sinar Sosro, said, “In the Indonesian beverage industry, it is tea that has the second-largest market share after mineral water.”

“With 15 factories in Indonesia itself, our company is one of the largest beverage companies, having world-class infrastructure. Keeping up with the latest trend, we have no-sugar beverages as well stevia-based beverages,” the spokesperson added.

“With the increasing demand for our exclusive product Fruit Tea, we are soon going to set up our manufacturing facility in the Philippines,” the spokesperson said.

One of the regular exhibitors, Sindra Wijaya, SE, corporate affair director, PT Bumitangerang Mesindotama (BT Cocoa), said, “Trading among ASEAN countries is more attractive since the implementation of Asian Free Trade Agreement(AFTA). We can export our product to other ASEAN countries free of import duty.”

“Currently, we provide cocoa to over 50 countries across the world. Particularly in India, we supply 70,000 metric tonne (MT) of cocoa. Mondelez is our biggest client,” Wijaya added.

“We have our largest facility in Java, Indonesia, spread over nine-and-a-half acre of land. With a current grinding capacity of 150 thousand tonne per year, we strive for continuous growth and improvement. We have a market share of 30 per cent in Indonesia. We supply cocoa powder, cocoa butter and cocoa liquor to large internationally-recognised brands and to local homegrown businesses alike,” Wijaya said.

The company has development in formulation of cocoa bean blending, customised for cocoa powder and cocoa liquor with distinctive colour and taste as per the customers’ needs and some innovations in product applications, such as compound confectionery, bakery, ice cream and beverages.

The media tour was held to encourage the participation of various exhibitors and visitors in the event Fi Asia 2018.

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