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Lucy Fernandes, Mumbai May 02 , 2016
Vitafoods Europe, a global annual nutraceuticals event celebrating its 20th anniversary this year, will be held at Palexpo, Geneva, Switzerland, from May 10 to 12, 2016. In the show, the entire nutraceuticals supply chain industry would be participating, covering four key sectors; ingredients & raw materials, contract manufacturing & private label, services & equipment and finished products.

This year, the show offers a platform for suppliers and professionals to showcase and discover the very best ingredients, innovation and invention helping to shape the future of the industry.

The event will feature a number of attractions designed to showcase ‘What’s new’ in the nutrition industry, including two New Products Zones – one for ingredients and one for finished products. A new addition to this year’s show will be the Vitafoods LaunchPad, Vitafoods Centre Stage, Life Stage Theatre, Launchpad, Springboard, Sports Nutrition Zone, Vitafoods Data Centre, Optimal Health Testing Centre and , Packaging Innovation Centre.

Regulation is one of the hot topic in the nutrition industry and the show will offer a number of ways to catch up with the latest developments. A new attraction this year will be the Regulatory Advice Centre in association with EAS Strategies, in which visitors will be able to connect one-to-one with experts and discuss the implications of global regulations in the nutrition sector.

Visitors & Exhibitors
Chris Lee, portfolio director, Vitafoods, said, “Vitafoods Europe 2016 will be 16 times bigger than the first in 1997, with more than 900 exhibitors covering 40,000m2, and over 16,500 visitors expected to pass through its doors. Without doubt, the show has come a long way since the first edition – when it featured 100 exhibitors, covered 2,500m2 of floor space and attracted 1,200 visitors. In fact, to accommodate its growth, Vitafoods Europe will this year relocate from Palexpo Halls 1 and 2 into Halls 3, 4, 5 and 6. There will be more room for the increasing number of exhibitors booking space at the event and, in addition, a wide selection of new and exciting visitor attractions.”

The show provides visitors the opportunity to source ingredients, raw materials, dietary supplements and providing thousands of innovative products, plus gain crucial advice and expertise to help make better strategic business decisions. The event provides the perfect platform for businesses, to generate new business and build profitable relationships across the global nutraceuticals and functional food and beverage industries.

The exhibitors belong to various nutraceuticals sub-sectors like technology, marketing and legislation of ingredients for functional foods, dietary and herbal supplements and foods for vitality. It also encompasses finished products sector: dietary supplements, functional foods and drinks services to help grow their business.

Features
Theatres
Vitafoods Centre Stage

Is one of  brand new theatres at the event this year. This innovative hub offers an industry overview, addressing key issues and highlighting emerging trends for 2016 and beyond. Industry experts will examine sports and nutrition and business growth strategy on day one, the European market and formational technology on day two and regulation within the EU on day three. At the heart of the event, Vitafoods Centre Stage offers  one-stop to shop for industry insights across all four of the Vitafoods sectors.

Life Stage Theatre
This is a new for 2016 this theatre is designed around specific nutritional needs that are vital and unique at different stages of a person’s life. Here you can find targeted sessions from experts based around pregnancy / infant, child, adolescent, adult and healthy ageing. You can also find solutions and strategies around nutrition, regulatory guidance and marketing that will help you to grow and develop within these fields, drawn from industry knowledge, leading academia and cutting-edge research.

Exhibition Presentation Theatre
Learn from companies at the forefront of the industry showcasing their latest offerings at the Vitafoods Exhibitor Presentation Theatre. Through more than 30 technical presentations and case studies, this well established and well attended theatre offers an interactive way to find inspiration to grow your business in an innovative way, experiencing products in action and industry best practice. Exhibitor participation across all four Vitafoods Europe sectors ensure the entire global industry is represented presenting our visitors with exclusive insights.

Product Demonstrations
Testing Bar

People can see, touch and taste a wide range of functional food and beverages. Located in the Finished Products area of the exhibition, it can help you to make more informed purchasing decisions.

Launchpad
The Vitafoods Launchpad is a unique platform specifically designed to help you discover the latest innovation and product developments currently available on the market.

New Product Zone
Discover the latest ingredients and and finished products  to hit the market in the last 12 months. An area dedicated to new entrepreneurial businesses and start-ups exhibiting at Vitafoods Europe for the first time. Discover new ingredients, products and technologies from new companies and take advantage of the latest industry trends.

Omega-3 Resource Centre
The Omega-3 Resource Centre in association with GOED, which made its debut at Vitafoods Europe 2015, returns in 2016 but will be twice as big with many new features.

Sports Nutrition Zone
The Sports Nutrition Zone is an engaging and interactive demonstration area dedicated to the rapidly growing sports nutrition industry. This new Zone in the exhibition also offers Info graphics and iPad presentations provided by industry experts Innova Market Insights and Natural Products Insider.

Innovation Tours
The Innovation Tours with NutriMarketing, which will focus on five topics: the importance of food origin, vegan food, free-from formulations, healthy snacking, and future food forms for tomorrow’s consumers. Exhibitors will offer on-stand presentations and tastings to bring their ingredients and products to life

Market and Trends Overview
Discover the latest innovations and emerging trends in nutraceuticals and functional foods that will impact industry product development at this interactive feature.Experts from Innova Market Insights will showcase a series of poster and tablet device presentations and their specialist team will be on hand to offer independent advice. Topics include: Cognitive Health, Heart Health, Gut Health, Sports Nutrition

Packaging Innovation Centre
The Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on hot topics such as design, delivery systems, convenience, labelling and sustainability.

Vitafoods Venture Den presented by Nutrition Capital Network
Vitafoods Venture Den, presented by Nutritional Capital Network (NCN), is a fast-paced business pitch competition for executives and entrepreneurs who’d like to learn how to be more effective at raising financing and forging strategic relationships with corporate partners. To be held on the Centre Stage at Vitafoods on , 10 May, this engaging educational event will be hosted by NCN President Grant Ferrier following the NCN Europe III Investor Meeting.

Vitafoods Data Centre
New for 2016 and located at the front of the event, the Data Centre offers a unique opportunity to access a database of over 1600 active ingredients and additives complete with European regulations, scientific views, abstracts from scientific health claims, safety information and risk evaluations.This wealth of information is bought to you by Pharmanager Ingtredients' Phinn application and is ordinarily only available to their members. T

Poster Presentation
The Vitafoods Europe Poster Presentation area is a unique platform specially designed to showcase excellence in nutritional science, innovation, business and education.

Vitafoods Europe Poster Presentation area will for the first time be located at the front entrance of both the Vitafoods Europe Exhibition and Conference; linking the two areas together and facilitating a platform for professional networking and exchange.

Regulatory Advice Centre
Vitafoods, in partnership with the international regulatory experts EAS Strategies, is establishing a Regulatory Advice Centre at this year’s exhibition for companies to seek guidance on these and many other questions linked to bringing your products to market.
EAS Strategies experts covering the  European Union, Russia and the CIS region, Africa and the Middle East will be present to help address the issues that you face or link you to experts in other regions.

Vitafoods 5K run
The  Vitafoods Europe 5k run will cover an easy 5K lap course. Join like-minded industry peers on 11 May and give yourself a healthy boost to energise yourself before you join us at the exhibition.

European Investor Meeting
Nutrition Capital Network's (NCN) third annual European investor meeting at Vitafoods Europe is a unique platform allowing businesses and individuals to apply for the opportunity to present their business plans to strategic and private equity investors.

With a primary focus on innovative ingredients, emerging technologies, and nutritional science, successful applicants are given 10 minutes each to present their business plans to a qualified audience of strategic and equity investors and development partners for funding, technical support, clinical trials and commercialisation. Finished product companies are also invited to apply.NCN will be leading this valuable networking event on  9 May,  the day before the exhibition, as part of Vitafoods Europe.

NutraIngredients Awards
The second edition of NutraIngredients Awards - rewarding true innovation and cutting edge research in health foods, supplements and nutrition .For 2016 edition, there are 11 prestigious award categories

The 2016 NutraIngredients Awards will take place on Wednesday 11th May 2016 at the Starling Hotel in Geneva, Switzerland.

Optimal Health Testing Centre
Take part in interactive health tests and demonstrations, and get real time ingredient and finished product solutions, from exhibitors, for health issues that affect the nutraceuticals industry.

Show Sectors
Ingredients

Whether you’re looking to source the latest ingredients to meet the health needs of consumers or you supply ingredients that will give products a competitive edge, Vitafoods Europe is the annual event to do business and meet your goals and objectives.

Contract Manufacturing & Private Label
Vitafoods Europe offers brand owners, retailers and manufacturers the opportunity to meet with suppliers to source innovative white-label and private-label products ready for market as well as bespoke products developed with leading contract manufacturers.

Services & Equipment
With technical manufacturing processes and ever-increasing regulatory complexities many businesses are reliant on a little bit of extra help. Vitafoods Europe delivers a wide-range of service and equipment providers, dedicated to the nutraceuticals industry, that help business develop products that deliver optimal health. From support in packaging development, to certification, clinical research and testing laboratories the event offers a host focused consultancy and service providers that deliver scientific and strategic business results.

Finished Products Europe
With Vitafoods Europe now focusing on covering the entire nutraceuticals industry under one umbrella brand, Finished Products Europe will be fully integrated into the Vitafoods Europe event for 2016 as one of the event's key sectors.  

Pavilion
Lee said, “As in previous years, Vitafoods Europe 2016 will be a truly international affair, with exhibitors from all over the world. As well as companies from a multitude of countries participating independently, there will be a total of eight national pavilions, with exhibitors from Belgium, China, Croatia, France, India, Korea, Poland and the US .”  

Conference
The Vitafoods Europe Conference, running alongside the exhibition over two days on 10-11 May 2016, will once again offer an unrivalled opportunity to hear about the latest scientific developments and market trends from leading academics and top global industry experts. Delegates will have an exclusive chance to hear the results from four major EU-funded nutrition projects exploring weight management, heart disease and healthy ageing, commissioned under the EU’s multi-billion-euro Horizon 2020 research and innovation initiative.

Over the course of the two-day conference, delegates will be able to take their pick from a total of 44 presentations and expert panel discussions delivered by 45 Speakers from 13 countries.

New Business Opportunities
While talking about new businesses opportunities in Vitafoods platform, Lee commented ,” Despite its continued success, Vitafoods Europe isn’t standing still. We have announced changes that will increase the focus of the event on the key areas that matter most to visitors – helping them to meet the business challenges they face in today’s fast-moving market. The show will continue to serve the nutraceuticals market but will be focused on four distinct sectors, as follows:   Ingredients & Raw Materials, Finished Products, Contract Manufacturing & Private Label ,Services &  Equipment “

“This means the event will offer more content specifically concentrating on each of these areas, ensuring a richer experience for visitors. Vitafoods Europe will now cover the whole spectrum of the nutraceutical industry, with Finished Products Europe becoming fully integrated within the Vitafoods Europe brand.”

Conclusion
The global nutraceutical market is set to reach a value of $241.1 billion by 2019 [Source: Nutraceuticals: Global Markets, Wellesley, Mass. January 12, 2015 - BCC Research].

Over the past two decades Vitafoods Europe has become the essential international event for everyone working in the global nutraceutical industry. This year’s edition will be no different. It is set to be the largest nutrition industry gathering of its kind to date, and will offer more exhibitors, more conference speakers and more visitor attractions than ever before.

Vitafoods Europe 2016 is the perfect environment for meeting and connecting with new and existing contacts, for discovering what’s new and – most importantly – getting business done. The event is sure to be buzzing with excitement, reflecting the high levels of positivity we found in our survey of visitors and exhibitors.

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