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Vitafoods to showcase the very best ingredients, innovation, invention
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Lucy Fernandes, Mumbai
May 02 , 2016
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Vitafoods
Europe, a global annual nutraceuticals event celebrating its 20th
anniversary this year, will be held at Palexpo, Geneva, Switzerland,
from May 10 to 12, 2016. In the show, the entire nutraceuticals supply
chain industry would be participating, covering four key sectors;
ingredients & raw materials, contract manufacturing & private
label, services & equipment and finished products.
This year,
the show offers a platform for suppliers and professionals to showcase
and discover the very best ingredients, innovation and invention helping
to shape the future of the industry.
The event will feature a
number of attractions designed to showcase ‘What’s new’ in the nutrition
industry, including two New Products Zones – one for ingredients and
one for finished products. A new addition to this year’s show will be
the Vitafoods LaunchPad, Vitafoods Centre Stage, Life Stage Theatre,
Launchpad, Springboard, Sports Nutrition Zone, Vitafoods Data Centre,
Optimal Health Testing Centre and , Packaging Innovation Centre.
Regulation
is one of the hot topic in the nutrition industry and the show will
offer a number of ways to catch up with the latest developments. A new
attraction this year will be the Regulatory Advice Centre in association
with EAS Strategies, in which visitors will be able to connect
one-to-one with experts and discuss the implications of global
regulations in the nutrition sector.
Visitors & Exhibitors
Chris
Lee, portfolio director, Vitafoods, said, “Vitafoods Europe 2016 will
be 16 times bigger than the first in 1997, with more than 900 exhibitors
covering 40,000m2, and over 16,500 visitors expected to pass through
its doors. Without doubt, the show has come a long way since the first
edition – when it featured 100 exhibitors, covered 2,500m2 of floor
space and attracted 1,200 visitors. In fact, to accommodate its growth,
Vitafoods Europe will this year relocate from Palexpo Halls 1 and 2 into
Halls 3, 4, 5 and 6. There will be more room for the increasing number
of exhibitors booking space at the event and, in addition, a wide
selection of new and exciting visitor attractions.”
The show
provides visitors the opportunity to source ingredients, raw materials,
dietary supplements and providing thousands of innovative products, plus
gain crucial advice and expertise to help make better strategic
business decisions. The event provides the perfect platform for
businesses, to generate new business and build profitable relationships
across the global nutraceuticals and functional food and beverage
industries.
The exhibitors belong to various nutraceuticals
sub-sectors like technology, marketing and legislation of ingredients
for functional foods, dietary and herbal supplements and foods for
vitality. It also encompasses finished products sector: dietary
supplements, functional foods and drinks services to help grow their
business.
Features
Theatres
Vitafoods Centre Stage
Is
one of brand new theatres at the event this year. This innovative hub
offers an industry overview, addressing key issues and highlighting
emerging trends for 2016 and beyond. Industry experts will examine
sports and nutrition and business growth strategy on day one, the
European market and formational technology on day two and regulation
within the EU on day three. At the heart of the event, Vitafoods Centre
Stage offers one-stop to shop for industry insights across all four of
the Vitafoods sectors.
Life Stage Theatre
This is a
new for 2016 this theatre is designed around specific nutritional needs
that are vital and unique at different stages of a person’s life. Here
you can find targeted sessions from experts based around pregnancy /
infant, child, adolescent, adult and healthy ageing. You can also find
solutions and strategies around nutrition, regulatory guidance and
marketing that will help you to grow and develop within these fields,
drawn from industry knowledge, leading academia and cutting-edge
research.
Exhibition Presentation Theatre
Learn from
companies at the forefront of the industry showcasing their latest
offerings at the Vitafoods Exhibitor Presentation Theatre. Through more
than 30 technical presentations and case studies, this well established
and well attended theatre offers an interactive way to find inspiration
to grow your business in an innovative way, experiencing products in
action and industry best practice. Exhibitor participation across all
four Vitafoods Europe sectors ensure the entire global industry is
represented presenting our visitors with exclusive insights.
Product Demonstrations
Testing Bar
People
can see, touch and taste a wide range of functional food and beverages.
Located in the Finished Products area of the exhibition, it can help
you to make more informed purchasing decisions.
Launchpad
The
Vitafoods Launchpad is a unique platform specifically designed to help
you discover the latest innovation and product developments currently
available on the market.
New Product Zone
Discover
the latest ingredients and and finished products to hit the market in
the last 12 months. An area dedicated to new entrepreneurial businesses
and start-ups exhibiting at Vitafoods Europe for the first time.
Discover new ingredients, products and technologies from new companies
and take advantage of the latest industry trends.
Omega-3 Resource Centre
The
Omega-3 Resource Centre in association with GOED, which made its debut
at Vitafoods Europe 2015, returns in 2016 but will be twice as big with
many new features.
Sports Nutrition Zone
The Sports
Nutrition Zone is an engaging and interactive demonstration area
dedicated to the rapidly growing sports nutrition industry. This new
Zone in the exhibition also offers Info graphics and iPad presentations
provided by industry experts Innova Market Insights and Natural Products
Insider.
Innovation Tours
The Innovation Tours with
NutriMarketing, which will focus on five topics: the importance of food
origin, vegan food, free-from formulations, healthy snacking, and future
food forms for tomorrow’s consumers. Exhibitors will offer on-stand
presentations and tastings to bring their ingredients and products to
life
Market and Trends Overview
Discover the latest
innovations and emerging trends in nutraceuticals and functional foods
that will impact industry product development at this interactive
feature.Experts from Innova Market Insights will showcase a series of
poster and tablet device presentations and their specialist team will
be on hand to offer independent advice. Topics include: Cognitive
Health, Heart Health, Gut Health, Sports Nutrition
Packaging Innovation Centre
The
Packaging Innovation Centre will provide an insight into advances in
packaging technology, with a focus on hot topics such as design,
delivery systems, convenience, labelling and sustainability.
Vitafoods Venture Den presented by Nutrition Capital Network
Vitafoods
Venture Den, presented by Nutritional Capital Network (NCN), is a
fast-paced business pitch competition for executives and entrepreneurs
who’d like to learn how to be more effective at raising financing and
forging strategic relationships with corporate partners. To be held on
the Centre Stage at Vitafoods on , 10 May, this engaging educational
event will be hosted by NCN President Grant Ferrier following the NCN
Europe III Investor Meeting.
Vitafoods Data Centre
New
for 2016 and located at the front of the event, the Data Centre offers a
unique opportunity to access a database of over 1600 active ingredients
and additives complete with European regulations, scientific views,
abstracts from scientific health claims, safety information and risk
evaluations.This wealth of information is bought to you by Pharmanager
Ingtredients' Phinn application and is ordinarily only available to
their members. T
Poster Presentation
The Vitafoods
Europe Poster Presentation area is a unique platform specially designed
to showcase excellence in nutritional science, innovation, business and
education.
Vitafoods Europe Poster Presentation area will for the
first time be located at the front entrance of both the Vitafoods
Europe Exhibition and Conference; linking the two areas together and
facilitating a platform for professional networking and exchange.
Regulatory Advice Centre
Vitafoods,
in partnership with the international regulatory experts EAS
Strategies, is establishing a Regulatory Advice Centre at this year’s
exhibition for companies to seek guidance on these and many other
questions linked to bringing your products to market.
EAS Strategies
experts covering the European Union, Russia and the CIS region, Africa
and the Middle East will be present to help address the issues that you
face or link you to experts in other regions.
Vitafoods 5K run
The
Vitafoods Europe 5k run will cover an easy 5K lap course. Join
like-minded industry peers on 11 May and give yourself a healthy boost
to energise yourself before you join us at the exhibition.
European Investor Meeting
Nutrition
Capital Network's (NCN) third annual European investor meeting at
Vitafoods Europe is a unique platform allowing businesses and
individuals to apply for the opportunity to present their business plans
to strategic and private equity investors.
With a primary focus
on innovative ingredients, emerging technologies, and nutritional
science, successful applicants are given 10 minutes each to present
their business plans to a qualified audience of strategic and equity
investors and development partners for funding, technical support,
clinical trials and commercialisation. Finished product companies are
also invited to apply.NCN will be leading this valuable networking event
on 9 May, the day before the exhibition, as part of Vitafoods Europe.
NutraIngredients Awards
The
second edition of NutraIngredients Awards - rewarding true innovation
and cutting edge research in health foods, supplements and nutrition
.For 2016 edition, there are 11 prestigious award categories
The 2016 NutraIngredients Awards will take place on Wednesday 11th May 2016 at the Starling Hotel in Geneva, Switzerland.
Optimal Health Testing Centre
Take
part in interactive health tests and demonstrations, and get real time
ingredient and finished product solutions, from exhibitors, for health
issues that affect the nutraceuticals industry.
Show Sectors
Ingredients
Whether
you’re looking to source the latest ingredients to meet the health
needs of consumers or you supply ingredients that will give products a
competitive edge, Vitafoods Europe is the annual event to do business
and meet your goals and objectives.
Contract Manufacturing & Private Label
Vitafoods
Europe offers brand owners, retailers and manufacturers the opportunity
to meet with suppliers to source innovative white-label and
private-label products ready for market as well as bespoke products
developed with leading contract manufacturers.
Services & Equipment
With
technical manufacturing processes and ever-increasing regulatory
complexities many businesses are reliant on a little bit of extra help.
Vitafoods Europe delivers a wide-range of service and equipment
providers, dedicated to the nutraceuticals industry, that help business
develop products that deliver optimal health. From support in packaging
development, to certification, clinical research and testing
laboratories the event offers a host focused consultancy and service
providers that deliver scientific and strategic business results.
Finished Products Europe
With
Vitafoods Europe now focusing on covering the entire nutraceuticals
industry under one umbrella brand, Finished Products Europe will be
fully integrated into the Vitafoods Europe event for 2016 as one of the
event's key sectors.
Pavilion
Lee said, “As in
previous years, Vitafoods Europe 2016 will be a truly international
affair, with exhibitors from all over the world. As well as companies
from a multitude of countries participating independently, there will be
a total of eight national pavilions, with exhibitors from Belgium,
China, Croatia, France, India, Korea, Poland and the US .”
Conference
The
Vitafoods Europe Conference, running alongside the exhibition over two
days on 10-11 May 2016, will once again offer an unrivalled opportunity
to hear about the latest scientific developments and market trends from
leading academics and top global industry experts. Delegates will have
an exclusive chance to hear the results from four major EU-funded
nutrition projects exploring weight management, heart disease and
healthy ageing, commissioned under the EU’s multi-billion-euro Horizon
2020 research and innovation initiative.
Over the course of the
two-day conference, delegates will be able to take their pick from a
total of 44 presentations and expert panel discussions delivered by 45
Speakers from 13 countries.
New Business Opportunities
While
talking about new businesses opportunities in Vitafoods platform, Lee
commented ,” Despite its continued success, Vitafoods Europe isn’t
standing still. We have announced changes that will increase the focus
of the event on the key areas that matter most to visitors – helping
them to meet the business challenges they face in today’s fast-moving
market. The show will continue to serve the nutraceuticals market but
will be focused on four distinct sectors, as follows: Ingredients
& Raw Materials, Finished Products, Contract Manufacturing &
Private Label ,Services & Equipment “
“This means the event
will offer more content specifically concentrating on each of these
areas, ensuring a richer experience for visitors. Vitafoods Europe will
now cover the whole spectrum of the nutraceutical industry, with
Finished Products Europe becoming fully integrated within the Vitafoods
Europe brand.”
Conclusion
The global nutraceutical
market is set to reach a value of $241.1 billion by 2019 [Source:
Nutraceuticals: Global Markets, Wellesley, Mass. January 12, 2015 - BCC
Research].
Over the past two decades Vitafoods Europe has become
the essential international event for everyone working in the global
nutraceutical industry. This year’s edition will be no different. It is
set to be the largest nutrition industry gathering of its kind to date,
and will offer more exhibitors, more conference speakers and more
visitor attractions than ever before.
Vitafoods Europe 2016 is
the perfect environment for meeting and connecting with new and existing
contacts, for discovering what’s new and – most importantly – getting
business done. The event is sure to be buzzing with excitement,
reflecting the high levels of positivity we found in our survey of
visitors and exhibitors.
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TOPICS
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