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Anurag More, Mumbai October 21 , 2021
A.Menarini, which operates across the entire commercial value chain, from clinical development, regulatory approval and product launch to lifecycle management, will soon launch a range of hyaluronic acid (HA) based dermal filler available with Lidocaine.

This range would be produced with Menarini’s exclusive and proprietary XTR Technology, resulting in fillers with unique rheological characteristic to support different indication of clinical use for facial volume restoration, hydration, and rejuvenation. In addition to the innovative aesthetic range, the company will also be launching the global range of premium cosmeceuticals from the Menarini Global portfolio which will be focused towards improving overall skin health.

Through this innovative portfolio, A.Menarini is aiming to establish itself as a leading global dermatology company in India.

"A. Menarini is committed to bring global innovative aesthetic product portfolios to India. We follow an integrated approach to aesthetic medicine. We believe in step-by-step market expansion by exploring different aesthetic treatment modalities, understand the innate market requirements through market research and catering to the demand accordingly," Girisan K, senior director, A. Menarini India said.

"There is a whole range of aesthetic products in the pipeline which will cater to different aesthetic treatment needs of Indian healthcare practitioners starting from reshaping facial curves and contours through Definisse threads. Definisse threads come with distinct rheological characteristic reflecting the balance of strength and elasticity for three-dimensional tissue repositioning beyond lifting effect. With the launch of the entire Definisse threads range in the near future, we will be providing the most innovative and versatile treatment options to physicians for facial tissue repositioning which are very specific to each part of the face" added Girisan.

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