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Arla Foods Ingredients launches Ageless whey protein + calcium ingredient
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March 26 , 2015
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Arla Foods Ingredients, a global company known for natural whey
ingredients used in sports nutrition, beverages, bakery, dairy and ice
cream, has launched Nutrilac Ageless, a new whey protein + calcium
ingredient, that will enable dairy companies to create yoghurts and
desserts for active seniors.
According to a press release issued
by the company, this year, Europe will have twice as many consumers aged
55 to 74 than young people aged 15 to 24 – a trend that is mirrored
elsewhere in the world – highlighting the growing importance of this
demographic group to food manufacturers. Older people tend to be more
focussed on maintaining good health than younger shoppers, presenting an
opportunity for dairy companies to develop products that help them live
their lives to the full.
The product taps into this opportunity
by offering an ingredient concept that makes it easy for dairy companies
to produce 100% natural whey protein and calcium-rich stirred yoghurts
and fermented desserts that will appeal to older consumers.
Significantly, shoppers aged 50 to 64 spend 50% more on food and drink
than the under 30s, highlighting the strong commercial potential that
older people represent.
Kasia Kandulski Lindegaard, marketing
& business development manager, Arla Foods Ingredients, said: “For
millions of older people today, age is just a number. They don’t
consider themselves to be ‘old’ and see no reason why they can’t
continue to live a full and active life. However, they also understand
that they are not as young as they were, and that they need to ensure
they eat well to stay fit and healthy.”
She continued: “Nutrilac
Ageless gives dairy companies the key to this profitable market.
Research shows that 81% of consumers understand the value of protein in
their diet, and awareness of the importance of calcium to maintain
healthy bones is also very high. This means manufacturers will already
be pushing at an open door when they market high protein and calcium
products based on Nutrilac Ageless.”
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