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Dabur introduces Amla Juice under Réal Wellnezz brand, priced at Rs 99
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Our Bureau, New Delhi
February 26 , 2017
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Dabur India Ltd, India’s leading packaged fruit juice company, expanded
its Réal Wellnezz range with the launch of Réal Wellnezz Amla Plus
Juice. It contains 100 per cent natural juice and no preservatives,
added colours or flavours, and is priced at an introductory price of Rs
99 (Rs 110 as standard) for a pack of one litre.
The juice,
which primarily contains amla pulp mixed with apple juice, is a
powerhouse of nutrients and is a healthy beverage option to meet the
daily nutritional needs of modern-day consumers.
It is
aseptically packaged in six-layer, tamper-evident TetraPak packaging,
which protects it from oxygen, light and bacterial spoilage and gives it
a longer shelf-life without the need for preservatives.
The
sleek package offers convenience, safety, hygiene, easy handling and
easy disposal after use. Being paper-based, the packages are 100 per
cent recyclable.
“Today’s health-conscious consumers prefer
healthier beverage options. We have been witnessing an increase in
consumer demand for a variety of juice flavours, including traditional
ones such as coconut, jamun, etc.,” said Mayank Kumar, head, beverages
and culinary, Dabur India Ltd.
“Réal Wellnezz Amla Plus Juice is
a perfect ready-to-drink juice for consumers who seek active and
healthy lifestyles,” he added.
“Amla is considered to possess
various health benefits, which is a prerequisite for the contemporary
hectic and sedentary lifestyle,” Kumar stated.
“It is an
excellent source of Vitamin C, which helps to boost immunity, metabolism
and prevents viral and bacterial ailments, including cold and cough,”
he added.
“With the launch of Réal Wellnezz Amla Plus Juice, we
aim to not only extend brand Réal to give our consumers more choices but
also bring the goodness of Amla encapsulated in a TetraPak, making the
experience of consuming juice more enjoyable and nutritious,” Kumar
said.
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