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Fragmented care and misperceptions are challenges facing Ayurveda today: Abhilash Pandath
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Shardul Nautiyal, Mumbai
December 18 , 2024
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The Ayurveda sector in India, despite its deep cultural roots and growing popularity, faces critical challenges in aligning with the broader healthcare ecosystem. However, UWAY Health, a pioneering healthcare company, is leading a transformational journey to reshape the future of Ayurveda.
Abhilash Pandath, co-founder and CEO of UWAY Health, asserts, “Our mission is to redefine Ayurveda as a reliable and modern healthcare solution by addressing long-standing challenges with innovative strategies and holistic approaches.”
He further adds that Ayurveda's potential as a mainstream healthcare option has often been hindered by fragmented services, the absence of standardized care protocols, minimal integration with modern medicine, and limited technological adoption. These issues have contributed to negative perceptions regarding its effectiveness in treating chronic or complex conditions.
Another significant hurdle is the lack of awareness among patients and the high costs associated with inpatient (IP) treatments, making quality Ayurveda inaccessible for many. Despite approximately 70% of Indian households using Ayurveda in some form, its clinical application for medical needs remains largely underutilized.
At UWAY Health, these challenges are being tackled with a three-pronged approach. UWAY Health is creating standardized care protocols that combine Ayurveda with Yoga and Allopathy to provide holistic and effective solutions. This integration aims to offer patients the best of both traditional and modern medicine, delivering improved clinical outcomes.
The organization is harnessing technology to make Ayurveda more accessible and personalized. By employing digital tools, UWAY Health streamlines care delivery, enhances transparency, and creates a seamless treatment journey for patients.
UWAY Health is actively working to build trust by delivering transparent, evidence-based care. Through a focus on clinical excellence and patient satisfaction, the company aims to establish Ayurveda as a credible, contemporary healthcare option.
India’s Ayurveda market is growing at a CAGR of 16%, projected to reach USD 10 billion by 2026. With strong government backing and rising global demand for holistic and personalized healthcare, Ayurveda is uniquely positioned to lead the movement toward sustainable, eco-conscious medical care.
Pandath highlights, “Ayurveda’s emphasis on individual constitutions, natural remedies, and holistic wellness aligns perfectly with the modern healthcare paradigm. However, it’s crucial to bridge the gaps in patient awareness, care delivery, and affordability to unlock its full potential.”
He further explains that UWAY Health is focusing on expanding Ayurveda’s adoption among urban populations by addressing common patient pain points, reducing friction in treatment journeys, and ensuring clinical outcomes are not compromised. The inclusion of insurance coverage for Ayurveda treatments and cost reductions through technology-driven scalability further enhance its accessibility.
“In the long term, UWAY Health aims to bring Ayurveda to underserved areas by making treatments more affordable and building trust through consistent and reliable care. By doing so, the organization envisions Ayurveda becoming an integral part of mainstream healthcare, blending tradition with modernity,” Pandath further adds.
The Ayurveda sector in India spans two distinct categories: healthcare and non-healthcare. While the non-healthcare segment, including beauty and FMCG products, has seen remarkable growth, the healthcare segment remains underpenetrated. UWAY Health is focused on addressing this disparity by delivering high-quality curative, preventive, and wellness care rooted in classical Kerala Ayurveda protocols.
“By focusing on hyper-personalized treatments, integrating advanced technology, and promoting evidence-based practices, the company is setting a new benchmark for Ayurveda,” Pandath concludes.
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