|
Indian pharma hiring landscape takes a new route to replace its sales team with healthcare professionals
|
|
Nandita Vijay, Bengaluru
May 20 , 2017
|
|
|
Indian pharma hiring has taken a new route as the industry now prefers
professionals with any medical specialization. From the nutritional
products to derma, gynaecology and other critical therapies, companies
have identified the need for health care professionals to be hired to
get closer to their target customers.
Companies have adopted
digital sales approach and online methodologies that lead to an increase
in the requirement of products. It is due to this spike in the pharma
sector which has led to an amplified demand in hiring and investing in
people across functions.
“The industry actually had a makeover in
India in the last few years. Organizations are making effective
approach to replace their army of sales professionals. It is already
focusing to cater to the changing needs and demands where the dominance
is larger when a medically qualified professional is on the flip side to
address concerns,” Munira Loliwala, business head engineering
manufacturing & pharmaceuticals, TeamLease Services,” told
Pharmabiz.
Today, everyone across the pharma value chain:
patients, physicians, pharmacists, payers, commissioners, regulators,
and government authorities are increasingly communicating on the digital
domain. This road shall lead to newer opportunities, she added.
TeamLease,
in its recently released Salary Primer Report 2017 has highlighted that
salaries get even better correlated with skills as the discerning
employer sources performance for value. The trend indicates job
creation, skills and salaries. In the current market scenario, these are
the attributes that drive critical talent acquisition and retention
decisions. It has indicated an upward revised growth rate for the
healthcare and pharma sector following frenetic investment activity.
Indian
consumer’s growing knowledge has compelled the pharma industry to adopt
a robust sales approach when simpler forms of medications are available
within reach and at competitive costs, noted Loliwala.
“We see
that the pharma industry is adopting newer routes and channels to meet
the increasing demand of the consumers and this results in hiring across
functions. Not only will hiring increase in primary functions of
sales/marketing, we shall see a lot of churn in regulatory, emphasis on
R&D and biotechnology which is another upcoming function,” she
stated.
Both pharma and healthcare are knowledge-driven
industries like information technology. However, technology cannot
replace manpower in the pharma sector. This is because technology is to
be adapted by manpower rather than latter replacing the former.
Therefore increased focus will be on adapting new initiatives and
methods of sales. This process is parallel to the existing sales
workforce as it creates a need to adapt to tech-savvy platforms to widen
their network and increase the effectiveness to perform and be
productive to sustain in this competitive market, said Loliwala.
|
|
|
|
|
|
|
|
TOPICS
|
That foods might provide therapeutic benefits is clearly not a new concept. ...
|
|
|
|
|