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Nandita Vijay, Bengaluru February 27 , 2015
The National Pharmaceutical Pricing Association (NPPA) has insisted that all medicines packs for sale need to display distinguishing mark to identify a scheduled formulation having a  ceiling price notification under DPCO 2013 . In this regard, NPPA has called for a meeting of pharmacy trade sector on February 27 to discuss and deliberate the pros and cons of the same.

The Bangalore District Chemists and Druggists Association (BDCDA) has expressed its inability to be present for the NPPA meeting in New Delhi but insisted that a red mark would be best solution to distinguish the scheduled formulations coming under ceiling price from other packs displayed on the shelves of chemists-druggists outlets.

In a communication to NPPA, Hari Krishnan, president, The Bangalore District Chemists and Druggists Association, said that red would be the best colour to catch the eye of the drug dispenser in pharmacy outlets.

“We also suggest that only the manufacturer of these scheduled formulations coming under the ceiling price should be allowed to market the drug. This was primarily to ensure that these manufacturers would be responsible for any violations under the DPCO 2013,” he added.

The BDCDA also pointed out that the manufacturer should be held for any discrepancy of the scheduled formulation even if he was not engaged in marketing the product. This is because the manufacturer is one that is responsible for packaging of the scheduled formulation.

Therefore, the wholesaler or distributor engaged in the sale of the scheduled formulation under ceiling price would not be accountable for any overcharging of drug which is printed on the pack. The BDCDA also insists that the chemists and druggists will need to a prepare a price list in Form V to enable display on retail counters. Now pharmacy trade needs to do this because the manufacturers and marketing company do not provide the price list to the retailers even for the branded formulations. The burden to note the pricing is on the onus of the wholesaler, pointed out Krishnan.

The BDCDA president further indicated to the NPPA, that it was not possible to display the price list of all branded formulations exhibited for sale at retailer outlets. It was high time that the government granted the manufacturing licenses only based on formulations and not the brands. “The concept of brands need to be omitted in the DPCO 2013 and it must not only focus on issuing licenses to formulation,” said Krishnan.

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