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Our Bureau, Mumbai August 29 , 2015
The battle against malnutrition and undernourishment received a boost at "A Drive Against Malnutrition" organised by CGSI in association with CII, Consumer Voice, Face and Gain, recently.

The event saw a number of industry experts and officials from varied fields of nutrition and food technology put forth their views and action plans to battle the epidemic.

Suresh Annapure, joint commissioner, FDA, Maharashtra, spoke from his experience as a food technologist. "As per government rules, fortification is already mandatory which should help eliminate malnourishment. But where are these so called results. There should be an economic, social and political responsibility from a wide range of individuals in the industry. In Madhya Pradesh, the industry-driven fortification of food oil and vanaspati was made mandatory and after reviewing the results there are visible improvements in micronutrient profiles. Thus industry leaders and private sector must take an active effort to reduce malnourishment rates."

Malnourishment among children can stunt their mental and physical growth. Nearly 57% of the children suffer from a vitamin A deficiency and preschool children are dealt the worst cards with 65.3% of them suffering from a vitamin A deficiency. When the odds are on that side of growth, claims of a divided demographic that will increase productivity are all just whims. With iron and vitamin A deficiencies prevalent among pregnant mothers and young children, the child enters the world timidly on the backfoot of a normal life.

Fortification of oil and other food allow an inexpensive and efficient method to dealing with this crisis. The experts spoke about raising awareness on the need for fortification at a ground level. Equipping rural India with the knowledge of a balanced diet, sufficient with essential micronutrient to support growth is necessary.

On CGSI’S initiative to carry out the drive, Dr Sitaram Dixit, chairman, CGSI, states, “As an organisation catering to solving consumer griefs, we strive to continue to alleviate those who need a helping hand. Bringing together the experts in related fields we are positive we can merge technology and goodwill and put a cap on the alarming rise of undernourishment in India.”

Ashim Sanyal, COO, Consumer Voice, said, "Fortification of food involves equipping the staple diet with necessary micronutrients. India must catch up with food fortification as our counterparts have already implemented it with great success. In a proactive state like Maharashtra with organisations such as CGSI immediate steps must be taken by industries to not only implement fortification but follow up on its results and document the data."

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