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Our Bureau, Mumbai October 19 , 2016
Clariant, a world leader in specialty chemicals, recently launched new concepts in Indiathat aim to create revolutionary yet mild formulations.These solutions from Clariantwill aid brand owners and formulators in developing futuristic personal care products.

Called Metamorphosis by Plantasens, these solutions highlight the synergistic effect between nature and technology, through two-in-one texture transformations within the same product.

For example, a balm that turns into a powder once applied on the skin. This body care formulation combines the highly nourishing power of a balm with the velvety effect of a powder.

The other newly-launched transforming textures includean oil to a lotion (body care), a lotion to a thick emulsion (face care) and a gel to a clear veil (hair care).

“Consumer demand in India for sustainable and innovative products in personal care has increased significantly, and thus brand owners are extensively looking at solutions that can offer a competitive differentiating advantage,” said RKumaresan, head, industrial and consumer specialties, Clariant, India.

The company is actively supporting companies in the consumer care space to achieve claim substantiation with such innovative solutions.

Additionally, Clariant also launched a trend guide, BeautyForward, giving brand owners, formulators and the trade media a preview of the global trends that will influence beauty products of the future.

Nicolas Lasbistes, global technical marketing manager,personal care, Clariant, commented, “To develop BeautyForward, we used a unique discovery process to decode social and cultural trends into four personal care inspirational trends that will impact all regions over the coming years.”

“Now it’s upto our customers to embrace this knowledge, open their minds and enjoy exploring ways with us to create exciting new products for tomorrow’s beauty,” he added.

Clariant introduced these new concepts, along with a showcase of its new personal care actives portfolio and other sustainable solutions like GlucoTain sugar-based surfactants, Nipaguard Zero parabenalternatives, to its customers at a symposium in Mumbai.

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