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March 01 , 2016
The Indian food and grocery market is the world’s sixth largest, projected to grow at the rate of 104 per cent, touching US$482 billion by 2020. The Indian food processing industry accounts for 32 per cent of the country’s total food market, 14 per cent of manufacturing Gross Domestic Product (GDP), 13 per cent of exports and six per cent of total industrial investment.

AAHAR 2016, the largest fair on food & hospitality sector in South Asia, provides a unique opportunity to showcase products, services and technologies, launch new products, generate orders, establish business contacts and network within the industry effectively marketing this growing market.

The fair being held from March15 to March19, 2016, at Pragati Maidan, New Delhi, is aimed at promoting food and hospitality products and services, with participation of major companies from Australia, Canada, Denmark, Afghanistan, Japan, Germany, Turkey, USA, the UAE, Poland, Korea and Singapore.

This time the event will be much bigger than last year's with the addition of five to six new halls. While last year 42000 sqm was reserved for the exhibition, this time it will be around 50000 sqm.

The show is being organised by India Trade Promotion Organisation (ITPO), which is the nodal trade promotion agency of the Government of India and supported by ministry of food processing industries (MoFPI) and Agricultural and Processed Food Products Export Development Authority (APEDA).

The show will have two separate but concurrent exhibitions, “Hospitality India” covering hotel & restaurant equipment and supplies and “Food India” covering foods, processed foods and food & beverage processing.

Around 900 exhibitors including foreign participants from over 22 countries will be taking part in the event. This year, the show promises high level of satisfaction with 98 per cent of repeat participation of exhibitors.

The organisers expect the event to attract around 45000 visitors besides foreign business delegations. From entrepreneurs, executive chefs, executive housekeepers and hospitality service providers to importers, overseas buyers, policy makers from Government, purchase consultants and professionals and trade delegations, all kind of visitors are expected to attend this fair.

The new initiatives for AAHAR 2016 include the focus on bringing more and more overseas delegations, exhibitors and buyers to the event, increase in the exhibition area for meeting the demands of applicants, 50 per cent rebate offered to young and new entrepreneurs from India and match making service to facilitate efficient transactions between exhibitors and buyers.

The special features include the culinary show, seminars and conferences, and spice food festivals. There is also a government programme to boost start-ups and a separate pavilion to help boost their businesses.

According to organizers, since food and hospitality is a vast and diverse subject, there is no theme for the fair this time. But there will be seminars, competitions and discussions.

Also there will be a studio for product launches and interviews where in live feed is provided through various TV panels placed across the Pragati Maidan. Besides twitter feeds, facebook updates, the organizers have tied up with several agencies to capture worldwide attention. There will also be newsletter bulletins every day.

Though AAHAR had initially sought to provide a forum to facilitate modernization and growth of the food and hospitality industry, it has evolved into an ideal platform for initiation of joint venture agreements as well as technology transfers that guarantee considerable results.

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