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Our Bureau, Mumbai April 01 , 2015
Vitafoods Europe, the leading exhibition for the nutraceutical, functional food and drink and dietary supplement industries, will once again return to Palexpo, Geneva, from May 5-7, 2015, with visitors descending on the exhibition to source new suppliers and take advantage of the educational and business opportunities on offer.

Over 14,000 visitors including C level-professionals, product developers, R&D specialists, senior marketers and procurement specialists from food and health supplement manufacturers, distributors, retailers and wholesalers, will take to the exhibition floor as they look to source the latest ingredients and raw materials from 750 global exhibitors. Exhibitors include the likes of DSM, Labialfarma, Nexira, Awex, 3i nature and Pharmexcil, and first-time exhibitors such as Specchiasol Srl, Vidya Herbs Inc, Tasa Omega and GAP SA, who will be representing over 40 different countries.

Co-located event
Running alongside Vitafoods Europe is the co-located event Finished Products Europe 2015 Europe’s leading functional food and drink and dietary supplement exhibition, which is set to be the biggest event to date. The show sees more than 200 leading suppliers and over 6,000 buyers, retailers and distributors, looking to source the latest white label finished products including reduced calorie products, chewable vitamins & supplements, protein bars, energy drinks and sports nutrition products. Visitors also have the opportunity to meet with contract manufacturers, who can provide bespoke products designed to individual specifications.

Platform for networking
Both Vitafoods Europe and Finished Products Europe provide an excellent platform for networking opportunities, allowing visitors to meet with both previously unknown suppliers and leading global manufacturers. The events also present an opportunity for attendees to become better acquainted with the latest ingredient solutions and technical information required to implement true innovations in product development. With more free content than ever and a host of new visitor attractions, the exhibitions cover every aspect of the nutraceutical industry.

Amongst the returning visitor attractions are the Nutra Insights Hub and Vitafoods Live! Theatre which hosts speakers from leading research companies including Euromonitor, Innova Market Insights and EAS offering independent insight and expert assessments on key market trends. These will include food labeling in Europe specifically, and offer an overview of the global regulatory framework and market trends of specific regions.

Overview of innovations
For those visitors looking for ingredients based insight, the New Products Zone within Vitafoods Europe provides an overview of innovations brought to market in the last 12 months, allowing visitors to expand their knowledge of the most recent nutraceutical advances. In addition to this the Exhibitor Presentation Theatre features exhibitors including Aker Biomarine, Rousselot, Naturex, CHR Hansen and Ingredia discussing their latest launches, services and applications, offering an opportunity for visitors to learn more about new products available to the market.

Chris Lee, Vitafoods Portfolio Director said, “The range of visitor attractions on offer at Vitafoods Europe and Finished Products Europe will help provide visitors with a comprehensive knowledge of the topics needed to create innovative products, whilst offering an opportunity to source the newest ingredients and secure lucrative business deals. Vitafoods Europe not only highlights the factors that have shaped the industry over the past 12 months but also plays a large role in the direction the market takes moving forward, making it a must attend event for key industry players.”

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