AVA Group forays into food business by acquiring Melam brand from Kerala
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Our Bureau, Mumbai
July 20 , 2015
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AVA Group, manufacturers and marketers of the Medimix brand of soaps and
personal care products in southern India, is expanding into the foods
business by acquiring, the Kerala-based Melam brand of masalas, curry
powders, spices, pickles, jams and sauces, rice and other products from M
V J Foods (India) Pvt. Ltd.
The acquisition, through AVA
Condiments LLP, a newly established wholly-owned subsidiary of AVA
Cholayil Health Care Pvt. Ltd, will include M V J Foods’ brands as well
as its manufacturing facility at Kochi.
According to a press note
issued by the company, Melam is one of the oldest brands in Kerala,
started in 1992 and has a strong domestic and export presence.Its
products are exported to the Middle-East and Far East countries, the US,
UK, Singapore and Australia.
A V Anoop, CMD, AVA Group, said,
“We are glad to expand into the food business. Both the AVA Group’s
Medimix brand and Melam are household names built on quality and social
commitment. We would like to build on this heritage and also expand into
newer markets in India and overseas.” He added, “In India, initially we
would like to expand into Tamil Nadu, Karnataka and Andhra Pradesh.”
Dr
Kurian John Melamparambil, CMD, M V J Foods (India) Pvt. Ltd, said,
“Melam has been a pioneering brand that has connected deeply with
Keralites and Malayalees across the country and overseas. The AVA Group
and M V J Foods’ share common traits, especially a focus on
manufacturing quality products. The acquisition by the AVA Group will
add to its strength and reach in other geographies.”
The
inspiration behind Melam is the late Thangam Philip, a food, catering
and nutrition expert, whose recipes are carried on each of Melam’s
product packs.
The company has been awarded the Indian spices
logo and the Spice House Certificate as a mark of distinction by the
Spices Board, ministry of commerce, Government of India.
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