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Commerce ministry launches market access support under EPM-NIRYAT DISHA to boost exports
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Shardul Nautiyal, Mumbai
January 03 , 2026
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The Union ministry of commerce has launched Market Access Support (MAS) intervention under the Export Promotion Mission (EPM)-NIRYAT DISHA with immediate effect towards strengthening India's export market access. This would be further done through structured support for activities such as Buyer-Seller Meets (BSMs), Reverse Buyer-Seller Meets (RBSMs), trade fairs, exhibitions, and related market access initiatives.
The MAS component is being operationalised on a pilot basis to facilitate early implementation and active stakeholder participation. Implementation shall be undertaken through the Trade Connect ePlatform (https://www.trade.gov.in).
Eligible organising agencies may submit proposals for activities in accordance with the guidelines.
To ensure transparency and an audit trail, the Pharmaceuticals Export Promotion Council of India (Pharmexcil) and other eligible organising agencies shall be required to undertake the following steps.
All organising agencies shall identify and authorise an administrator for all EPM related activities who shall register on https:/www.trade.gov.in/pages/register. The administrator registration can be made by selecting function as ‘Export Promotion Mission (EPM)' and role as ‘Administrator’.
If the identified EPM administrator is already registered on Trade Connect, they need not re-register. Email intimation may be sent to tradeconnect-dgt@gov.in with copy to epm- dgft@gov.in indicating name and email address of already onboarded user for due mapping.
Once approved/mapped, the EPM administrator from the agencies can approve/map additional users from their organisation for the EPM function on Trade Connect.
Any event for which MAS support is being applied for must be mandatorily published on Trade Events Worldwide' service of Trade Connect ePlatform. Applying organisations may check the event details and add or update the events as required
Applications for MAS support may thereafter be filed by completing the online application form on Trade Connect. The list of MAS-supported events shall be separately highlighted on Trade Events Worldwide section of www.trade.gov.in based on approved MAS applications made by eligible agencies.
Further, while the MAS is being operationalised, the Guidelines are being placed for stakeholder consultation, on a pilot basis in accordance with Paragraph 1.07A of the Foreign Trade Policy (FTP) 2023. Accordingly, all concerned stakeholders are invited to submit their comments and suggestions on the draft Guidelines within 30 days from the date of issuance of this Trade Notice, through email at epm-dgft@gov.in
The consultation process shall run concurrently with the pilot implementation of the MAS interventions. Feedback received from stakeholders, along with outcomes and learnings from the pilot phase, shall be examined in a structured manner, and the Guidelines shall thereafter be suitably refined and formalised.
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