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Christian Philippsen April 27 , 2015
Baked goods like breads, cakes and pastries, are continuing to be popular with consumers. Baked goods sales worldwide grew from 139 to 141 million tonne from 2008 to 2013. In Asia-Pacific, pastries and cakes sales are particularly successful, achieving 76 per cent of volume growth between 2008 and 2013.

Nevertheless, there are clear signs that Asia-Pacific consumers are making a conscious effort to eat healthier. Consumers, with easy access to information on nutrition and food science in the current Internet age are making better informed decisions than ever before when it comes to food choices. These days, consumers want their baked foods to not just taste good, but also to come packed with nutritional benefits.

In this article, we take a look at how food manufacturers can simultaneously cater to consumers’ demands in taste, texture and nutrition, while developing a product for consumers who are more health-conscious, through a new breed of functional ingredients.

Reducing or replacing sugar

According to a recent decision by the World Health Organisation (WHO), the sugar consumption of adults and children should be significantly reduced to less than 10 per cent of the daily energy intake. Studies have linked high consumption of sugar over time to diabetes, obesity and many other health problems. Sugar is a common ingredient in baked goods such as cakes, muffins and pastries. In order to offer healthier alternatives, manufacturers are looking for ingredients that help to reduce or replace sugar without compromising on the taste and texture of their baked goods.

Baked goods manufacturers can replace sugar entirely or partly with functional ingredients like Beneo’s Isomalt. The only sugar replacer derived from pure sugar beet, Isomalt has a sugar-like taste with about 50 per cent of its sweetness. It replaces sugar in a 1:1 ratio, is low glycaemic in nature and low in calorie (2 kcal/g). When used in baked goods, Isomalt provides the same taste, body, colour, pore size distribution and fluff consistency as if sugar were used.

Isomalt provides food manufacturers with the opportunity to tap into the increasing demand consumers have for ‘health and wellbeing’ products by facilitating claims such as “no added sugar” or “reduced calories.” As consumers look to combine their taste for treats with an increasing focus on healthy living, bakery products with Isomalt give manufacturers the chance to distinguish themselves from the competition.

Also, chicory root fibre Oligofructose is well suited for the use in sweet baked goods. Its sensory profile is very similar to that of sucrose. Oligofructose has a mild sweet taste and up to 65 per cent sweetening power of sucrose. By adding intense sweeteners such as sucralose, aspartame, or acesulfame K, the sugar content of baked goods can be reduced without adverse effects on sweetening power.

Moreover, Oligofructose masks the aftertaste of many sweeteners, allowing a well-balanced sweetening profile to be obtained. Comparable in form to sucrose, it ensures sweetness as well as bulk and texture. Additionally, Oligofructose does not crystallise and has a higher solubility than sucrose. If sucrose is partially replaced by Oligofructose in a recipe, the amount of water added to the dough may be adjusted in order to yield the desired dough viscosity and volume.

Packing in the fibre

While consumers try to increase their fibre consumption, many of them turn to foods such as biscuits, cereals and cereal bars as a source of fibre-enrichment. Dietary fibres are thus, a perfect fit for baked goods.

As soluble dietary fibres, Orafti Inulin and Oligofructose can be used to enrich the fibre content of baked goods without altering the product’s taste or texture. With just three to six per cent Inulin in a recipe for example, industrial and artisan bakeries can produce fibre-enriched products and in turn, offer consumers real added value. Besides nutritional benefits, Inulin also offers technological advantages for baked goods. Dietary fibre influence on the sensory profile of the end-product is crucial: Orafti HPX is neutral in taste and can be added in larger quantities if desired.

This is especially advantageous for the production of baked goods that are very high in fibre. Being prebiotic Inulin and Oligofructose also help improve the balance of the intestinal flora by stimulating beneficial bifidobacteria growth – an important element of good digestive health. Based on a 13.5 health claim application, the company has gained a positive EFSA evaluation for its prebiotic fibre inulin in improving the effect on bowel function in January 2015. Additionally, Oligofructose and Inulin can also be used as calorie-reducing ingredients as they have a scientific caloric value of only 1.5 kcal/g instead of the 4 kcal/g of sucrose.

Furthermore, Isomalt, Inulin and Oligofructose can help to reduce the glycaemic response of final products. The European Food Safety Authority (EFSA) gave positive opinions for the blood glucose lowering properties of Oligofructose and Inulin, as well as for Isomalt with corresponding health claim approvals in the Annex of the Regulation 432/2012.

Breaking baking tradition

Baked goods with improved nutritional profiles will see growing importance as consumers increasingly choose healthier foods and authorities likely to push for sugar reduction in final products. Manufacturers are well set to start thinking about alternatives in creating healthier versions of their baked products. Naturally-derived functional ingredients allow baked goods manufacturers to be creative and innovative, as they push the boundaries of product concepts and baking processes to meet the high expectations of today’s consumers.

(The author is MD, Beneo Asia Pacific)

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